Real Opportunity Takes Extreme Focus

In this market, business opportunities are not going to come to you. You’re going to have to create your own opportunities and create your own way. Waiting on a job and hoping unemployment doesn’t run out is no longer a viable and sustainable solution in this job market. Being on Twitter all day is also not a sustainable and workable solution either nor is chatting on Facebook.

Spinks helps you think opportunity and grow new business

Business opportunity takes extreme focus and it even sometimes means that you must do some things for free for people that you want to network with and do business with. If you have a job and sustainable income, this market has also proven that it’s not guaranteed that it will stay around. As we speak, large corporate executives have as an initiative to lower costs of doing business in America.

How do you lower business costs in an ailing economy? Eliminate locations, eliminate jobs, and eliminate the contracts. The State of California Courts just announced yesterday that they are closing one day per month entirely and not doing business and not paying court employees for that day of work. This will save California around $94 Million annually. What does this mean for the average person who has held their State job for 12 years and have been very loyal and a hard worker?

New opportunity must be created for you in a low cost manner. I do not mean browsing careerbuilder all day looking for an all elusive job as an opportunity. I mean creating a business that fills a niche market so that you can start to generate additional income when the income from your regular job goes away or is reduced. Research will have to be done but there are established businesses looking for people through networks like the Google Affiliate Network where you become an affiliate marketer and sell an already established product.

Even this needs extreme focus, planning, and a strategic direction. Ludacris even offers his energy drink in an affiliate manner. Focus and a strategic marketing and sales plan is the key to this as well as patience. Because people are so desparate for money (and I don’t blame anyone), typically we need to see immediate results and need to pay a bill by 4 weeks ago. You’re going to have to separate the bill collector from the strategic plan. The creditor needs their money today but you need to focus on generating sustainable income and passive income for the next year.

Try not to get sidetracked by the daily phone calls of the collectors or banks needing their money. Try to pick a niche that you really know about and that you are very passionate about and then start thinking long term. Start thinking “I want to set this business up and market the hell out of it with what I have today such that in a year from now, I’m driving 1,000 people per day to my site and they are buying at least 10 products per day.” You must think long term for any type of success and opportunity to happen.

Gerard Spinks is the CEO of Spinks Industries, a web content developer, marketing firm, and black enterprise based in Atlanta, GA.